Customer Engagement Business Analyst
About CodeNinja
CodeNinja is a technology and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to drive digital transformation across banking, fintech, and enterprise technology domains.
About the Role
We are looking for a Customer Engagement Business Analyst to work closely with Product Owners and business stakeholders on a retail banking transformation initiative. The role requires converting customer engagement requirements into complete, implementation-ready BRDs and user stories — covering business rules, customer journeys, channels, data, integrations, exceptions, and operational impacts. This is a hands-on BA role for someone who can challenge incomplete requirements and operate confidently across Business, Digital, and Technology stakeholders.
Key Responsibilities
- Elicit, analyze, and document customer engagement requirements from Product Owners and business stakeholders
- Author complete BRDs and user stories covering business rules, customer journeys, channel behavior, data flows, integrations, exceptions, and operational impacts
- Translate business needs into structured requirements for CRM, campaigns, notifications, loyalty, personalization, and digital servicing capabilities
- Identify gaps and ambiguities in requirements and proactively
