Posted 3w ago•Riyadh, Riyadh Province, Saudi Arabia
CVM / Segmentation Head - Customer Value Management
MiddleOn-site (Riyadh)Salary undisclosed
Job Description
About CodeNinja
CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.
About the Role
We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.
Key Responsibilities
- Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
- Define and track KPIs for customer value, engagement, and revenue performance
- Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
- Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
- Drive customer segmentation strategy to enable targeted, personalised interventions
- Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
- Manage stakeholder relationships at senio
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