Marketing Science, Analyst - Media

Role:

As a Media Analyst, you will support the measurement, reporting, and analysis of paid media campaigns, helping teams understand performance and identify opportunities to optimize media investments.

You will partner closely with media, strategy, and account teams to translate campaign objectives into measurable KPIs, monitor performance across channels, and turn data into clear, actionable insights. You will play a key role in ensuring reporting is accurate, consistent, and focused on the metrics that matter most to campaign and business objectives.

This role connects media performance to broader marketing goals by identifying trends, evaluating campaign effectiveness, supporting test-and-learn initiatives, and helping teams make data-informed optimization decisions.  

You will: 

Media Measurement & Performance

• Support the development and maintenance of measurement frameworks that connect campaign objectives, media tactics, and KPIs.
• Analyze campaign performance across paid media channels, including paid search, paid social, display, programmatic, online video, and other digital media.
• Monitor performance against campaign goals, benchmarks, and historical results.
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