Growth Marketing Specialist

 As a Growth Marketing Specialist, you will scale our Virtual Power Plants (VPPs) by contributing to enrollment growth. You will support the marketing strategy and enrollment goals for key device categories. By combining your skills in multi-channel marketing and project management, you will execute initiatives that champion our VPP programs. You will also collaborate with internal stakeholders and external partners to support existing relationships and identify opportunities for optimization.  

To thrive in this role, you should be a versatile marketer who embraces new challenges as opportunities to learn and grow. A natural curiosity and an appetite for testing, analyzing, and adapting will be the keys to your success.

What you will do:

• Deeply understand the customer journey, identify friction points, and stay informed about industry realities.
• Execute multi-channel marketing campaigns, including paid social, to deliver measurable growth.
• Use marketing analytics to build reporting and surface data-driven insights for ongoing initiatives.
• Help manage paid media, regularly analyzing marketing efforts to identify bottlenecks, optimize channels, and confidently make strategic assumptions with existing data.
• Coordinate co-marketing effo