Predicts Customer Marketing Senior Associate

THE POSITION
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FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer.

This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully