CRM Marketing Manager

CRM Marketing Manager

At Fender Musical Instruments Corporation (“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We seek an analytical and creative CRM Marketing Manager to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention and winback. This role will help grow our existing CRM eCommerce programs within the UK, FR, and DE and build new programs from the ground up in Spain and Italy. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements. The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases.