Content Marketer

You'll own where Firecrawl shows up when someone goes looking for an answer, and increasingly, "someone" is a model. AI overviews, LLM answers, and Google results are now the front door to our product, and most companies are still guessing at how to win there. You won't be. You'll write and tune content across every surface we own, run a tight tweak-and-measure loop, and treat visibility as an engineering problem with words as the input. One sentence in one blog post can change how we get summarized in an AI overview. That's the level you'll work at. You'll report to our Growth Marketing Lead and own real surface from day one.

Salary Range: $200,000–$223,000 USD/year (SF) / $158,000–$175,000 CAD/year (Toronto)

Equity Range: Competitive equity. Details shared during the process.

Location: San Francisco, CA (SF HQ) or Toronto, ON (Toronto Hub). On-site, five days a week.

Job Type: Full-Time

Experience: 3+ years in content marketing, SEO, or growth content for a technical or developer facing product

Work Authorization: Must be authorized to work in the United States or Canada. We're not able to sponsor US visas right now. For Canada, we'll consider sponsorship on a case-by-case basis through our Toronto Hub.

About Firecrawl

Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data. It's the boring-hard problem everyone building with LLMs eventually hits, solved.

We hit 8 figures in ARR in year one and more than doubled it in year two. We have 180k+ GitHub stars, putting us in the top 50 repositories of all time, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.

We're a small team punching far above our weight, working out of SF HQ and our new Toronto Hub. Everyone here owns a real piece of the product and company, end to end, and runs it themselves. No hiding behind process or headcount.

This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web.

What You'll Do

• Make sure Firecrawl shows up where it matters: AI overviews, Google, and the answers LLMs give when someone asks how to solve the problem we solve

• Own and tune content across the blog, landing pages, homepage, and language pages, so each surface pulls its weight

• Build a repeatable read on what actually drives visibility, instead of shipping on vibes and best-practice folklore

• Write content technical enough that developers trust it and clear enough that a model can extract the answer from it

What We're Looking For

• You've grown organic traffic for a technical or developer-facing product, and you can point at the numbers

• You've already been experimenting with how content shows up in AI answers, not because someone assigned it, but because you find it interesting

• You're comfortable in analytics: you can form a hypothesis, run the change, and read whether it worked

• You write well enough that developers don't bounce, and you're technical enough to understand what you're writing about

• You'd rather ship, measure, and iterate than perfect a content strategy deck

What We're NOT Looking For

• A content calendar operator who measures success in posts published

• Someone who treats SEO as a checklist rather than an experiment

• Someone who can't get technical enough to write credibly about an API product

• Someone who needs a fully-specced brief to start

A Note On Pace

We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings, but this role probably isn't for you.

Benefits & Perks

Available to all employees

• Salary that makes sense: $200,000–$223,000 USD/year (SF) / $158,000–$175,000 CAD/year (Toronto), based on impact, not tenure

• Own a piece: Gain competitive equity in what you're helping build

• Generous PTO: 15 days mandatory, anything after 24 days, just ask (holidays excluded). Take the time you need to recharge

• Parental leave: 12 weeks fully paid, for all parents

• Wellness stipend: $100 USD/month for the gym, therapy, massages, or whatever keeps you human

• Learning & Development: Expense up to $1,000 USD/year toward anything that helps you grow professionally

• Team offsites: A change of scenery, minus the trust falls

• Sabbatical: 3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

• Full coverage, no red tape: Medical, dental, and vision (100% for employees, 50% for partner and kids). No weird loopholes, just care that works

• Life & Disability insurance: Employer-paid basic life and AD&D, short-term disability, and long-term disability. Coverage for life's curveballs

• Virtual care and a health guide: Teladoc for the couch doctor visit, plus Rightway to answer coverage questions and fight billing errors for you

• Mental health: Talkspace, therapy and psychiatry on your schedule

• Fertility and family building: Carrot, covering you and your partner

• EAP: Free confidential counseling, legal and financial consults, and online will prep through Guardian

• 401(k) plan: Retirement might be a ways off, but future-you will thank you

• Pre-tax benefits: HSA, FSA, and commuter benefits to help your wallet out a bit

• Supplemental options: Extra life and AD&D, accident, critical illness, hospital indemnity, plus pet, legal, and identity protection through MetLife

Available to Canada-based full-time employees

• Full coverage, no red tape: Extended health, dental, and vision through Manulife (Diamond, the top tier), 100% employer-paid for you, your partner, and your kids

• Life & Disability insurance: Employer-paid life, AD&D, short-term disability, and long-term disability. Coverage for life's curveballs

• Virtual care: Dialogue Premium, so you can see a doctor or nurse from your couch, any hour

• Mental health: Talkspace Elite, therapy and psychiatry on your schedule

• Fertility and family building: Carrot, covering you and your partner

• Retirement: Group RRSP through Wealthsimple, so future-you can thank you

Available to SF-based employees

• SF HQ perks: Snacks, drinks, team lunches, intense ping pong, and peak startup energy

• E-Bike transportation: A loaner electric bike to get you around the city, on us

Available to Toronto-based employees

• Toronto Hub perks: Snacks, drinks, team lunches, glass-walled views down University Avenue, and a home base steps from Union Station

• Transit, covered: A PRESTO card loaded for GO Transit, subway, and streetcar, plus station parking if you drive to the train. Winter-proof, on us

Interview Process

Application Review: Send us your work and a quick note on why this excites you. Show us content you've written for a technical or developer audience, ideally something with organic traffic or AI-answer visibility behind it. We care about the writing and the results, not where you went to school.

Intro Chat (~25 min): A quick conversation to get to know each other before we go deep. We'll talk about what you've been working on, what drew you to Firecrawl, and what you're looking for in your next role. Time for your questions too.

Technical Chat (~45 min): We'll look at a real surface we own and talk through how you'd make Firecrawl the answer an AI overview or a developer lands on: how you'd form a hypothesis, tune the content, and read whether it worked. Come ready to think out loud. We care how you reason about visibility and clarity, not whether you memorized best practices.

Founder Chat (~25 min): Culture, pace, ownership, and how you like to work. Time for your questions too.

Paid Work Trial (~40 Hours): Own a real piece of Firecrawl content and a visibility experiment with the team, paid at a contractor rate. It's the truest signal for both sides. You see what building at Firecrawl actually feels like, and we see how you work. Remote-friendly, and we'll flex around your current commitments.

Decision: We move fast after the trial.

If you want to write and tune content across every surface we own, you should join us.

👉 Apply now.