Marketing Strategist (YouTube)
Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.
Mission of the Role
The mission of the Marketing Strategist (YouTube) is to design and lead YouTube strategies that drive measurable business growth for our clients. YouTube is one of the highest-value GEO channels we invest in. It shapes what buyers watch, what Google surfaces, and what LLMs cite. This role owns channel strategy end to end: what gets made, who appears on camera, how each video is packaged, and how the program performs. It combines deep analytical thinking with strong creative instincts, partnering across teams, production partners, and clients to turn performance data into actionable strategy.
Key Responsibilities
- Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals.
- Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth.
- Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
- Source, vet, and brief on-camera t
