Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make life choices and changes.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Background

AASHA, the Age-Appropriate Sexual Health Approach, is implemented by Girl Effect in partnership with Kenya’s Ministry of Health. It seeks to improve access to age-appropriate sexual and reproductive health information and support for adolescents and young people aged 10–24 and contribute to reducing teenage pregnancy.

The programme works with national, county and community stakeholder