Product Marketing Lead
The Role
As Product Marketing Lead at Hedra, you'll turn our technical capabilities into content that helps developers understand what they can build and helps sales teams win business. You'll own content strategy and hands-on production for our B2B, sales-led business, working closely with marketing, sales, product, and engineering.
Most of your time will go toward deciding what we should say, writing it yourself, and getting it into the hands of the right people. That includes technical product stories, customer case studies, use-case and comparison pages, launch content, and materials that help sales teams move buyers from initial interest through technical evaluation and purchase. You'll need to earn the trust of developers while making the value clear to the business leaders buying alongside them.
You'll also contribute to messaging and positioning, and bring customer and market insights back to the product. Those responsibilities support the core job: building a content program that makes a complex platform understandable, differentiated, and easier to buy.
Responsibilities
Own content strategy and the editorial calendar. Prioritize the topics, formats, and distribution channels that address developer needs, buyer questions, active sales opportunities, and product launches.
