Lead Marketer, AI Usage Automation

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-gener