Marketing Manager
IBMC provides EOR, PEO, payroll, recruitment and compliance services to international companies operating in Indonesia. Our growth so far has come through referral, network and direct relationships. We are hiring a Marketing Manager to build a repeatable demand engine, so that qualified inbound enquiry becomes a reliable source of pipeline rather than an occasional one.This is a first marketing hire. There is no existing marketing function to inherit, which means you set the strategy, build the channels, and own the numbers. You will work closely with business development, who convert and hold the client relationships you generate.
Where this role sits
You will report to the Managing Director and work in close partnership with business development, who own client relationships and conversion. Marketing owns demand creation and qualification up to the point of handover. This is a functional lead position without direct reports initially, with team expansion considered against demonstrated pipeline contribution.
What you will own
- Demand generation strategy: define which segments to target, which channels to build, and what qualified enquiry actually looks like for a B2B services business with long consideration cycles
- Positioning and messaging: articulate clearly why a foreign company entering Indonesia should use IBMC rather than a competitor or a do-i
