Digital Product Director — IDEO London

Digital Product Director

In a Nutshell

IDEO London is looking for a Digital Product Director to help shape what it means to design AI-driven products that people actually trust. This is a senior role for someone who thinks of AI as a design material — not a feature set — and who understands that the hardest problems in AI aren't just technical. They're human.

You'll spend most of your time embedded in client work, directing product engagements from brief through to market. But you'll also help build something bigger: IDEO's AI product practice in Europe, at a moment when the regulatory landscape — the EU AI Act, CSRD, EHDS — is becoming a genuine creative opportunity for the organisations brave enough to treat it that way.

You'll report to the London Leadership Team and work closely with directors and interdisciplinary teams across the studio. Business development is a natural part of the role — growing relationships, shaping opportunities, and helping clients understand what it genuinely means to build AI into their products and organisations responsibly.

Why is this role important for IDEO's work?

The question has shifted. Companies aren't asking "wh