Regional VP of Sales - California/West Coast
**This position is based on the West Coast with preference in California**
Instagrid is building a category-defining hardware and software platform for portable power on its way to $1B+ global scale. We have generated initial traction in North America, winning major reference customers in construction, entertainment, and security who will never go back to combustion technology. Now it is about building a repeatable sales motion that makes this growth forecastable and ready to cross the chasm from early adopters to mass adoption. There is no playbook to copy, but two years of learning to build on. The next phase means multiplying North American revenue 10x over the next 36–48 months, starting on the West Coast and scaling cross-country. This role reports directly to the Co-CEO leading the commercial organization.
Sell first, then systematize. You’ll spend the majority of your time in the field with customers, prove the conversion motion personally, and turn what works into the North American sales operating manual
Prove the true market size with discipline. You
