CRM Strategist

The CRM Strategist is an experienced well-rounded digital marketer who supports the implementation & adoption of CRM tools across the business.  They will help manage the CRM platforms via implementation, rollout of new features & functionality and user communications & training.

Essential Tasks

• Support cross-departmental initiatives by serving as a subject matter expert across the organization, providing consultation and best practices for various CRM systems

• Work with clients to analyze business requirements and workflows for their student marketing initiatives
• Lead CRM platform maintenance, troubleshoot issues, create user training materials, and communicate updates
• Identify and recommend areas within the CRM that can be improved via automation and third-party tools
• Support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs
• Implement innovative business and CRM trends to ensure campaign success
• Communicate insights, learnings and actionable recommendations to stakeholders at all levels across the organization in an effective way
• Help ensure information is integrated across marketing campaigns, optimized for specific delivery channels
• Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appr