Product Manager 货品经理-Consumer Goods (Native Chinese/ Based in Shanghai, China)

•Market & Product Selection: Conduct in-depth analysis of Chinese consumer market trends, competitive landscape, and consumer insights. Lead the development of quarterly/annual product selection and launch plans aligned with brand positioning and market demand.

•Business Feasibility Analysis: Responsible for cost calculation, pricing strategy, and profit estimation for new product introductions, ensuring overall profitability of the product portfolio.

•Product Lifecycle Management: Monitor product line performance, develop clearance plans for slow-moving items, and create growth strategies for high-potential products.

•Supply Chain Collaboration: Work closely with HQ procurement and supply chain teams to ensure accurate alignment of product information, supply plans, and cost structures.

Requirements

• 5+ years of experience in product management ( consumer goods preferred) or buying in consumer goods/cross-border e-commerce ( cross-boarder from overseas to China market).

• Strong business acumen and market analysis skills, proficient in product selection methodologies, and capable of independently building cost-profit models.

• Data-sensitive with excellent logical thinking and decision-making skills.

• Deep understanding of the consumer goods industry, cross-border experience preferred

• A comprehensive knowledge of the consumer goods industry, including