Director, Performance and Growth Marketing
About Kiddom
Kiddom is transforming K–12 education by bringing high-quality curriculum, instructional tools, and student analytics together in one coherent system. We are building Learning Intelligence Technology (LIT), a new category that gives educators the infrastructure to plan, teach, assess, and respond to student needs. With Kiddom, educators spend less time managing administrative burden and more time delivering meaningful student instruction. Kiddom helps schools and districts deliver more equitable, effective, and adaptive learning experiences.
Kiddom is a K-12 curriculum and instructional platform company serving districts and schools. The Director leads demand generation and performance for the go-to-market team, owning campaign operations, paid media, lifecycle programs, the multi-touch attribution model, and funnel reporting from first touch to sales handoff. Works hands-on in Salesforce Marketing Cloud and Salesforce Core, partnering with Revenue Operations to own system integrations and data infrastructure. Turns demand strategy into measured, optimized programs and recommends where to invest or pivot.
Responsibilities
Owns the annual and quarterly demand gen plan by market, segment, and product,
