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Posted 4w agoTruganina, Victoria, Australia

Trade Marketing Lead

LeadOn-site (Truganina)Salary undisclosed
Job Description

Lead and deliver dealer marketing and communications initiatives aligned with Kubota Australia's overall marketing and brand strategy to drive commercial performance, build dealer capability, and ensure consistent, compliant, and effective brand execution.

Kubota wholesale and provide aftersales support for quality, market leading equipment and machinery for agriculture, construction and power. We also support sales with consumer/ commercial financing. We retail to Kubota dealerships located in across Australia and New Zealand.

In your new role you will support our Australian marketing team and will:

·  Act as a subject matter expert consultant/ coach and advisor to the dealer network to ensure the development, implementation/ execution/ activation, and monitoring of a broad range of local area marketing activity through the dealer channel to defined parameters and MROI

·  Undertake, with broad direction or guidance, a range of marketing and brand building activity supporting dealers to enable marketing for optimal retail performance

·  With oversight, take a lead role in the development, implementation and management of effective co-operative campaigns, ensuring compliance with policy/ procedure/ guidelines

·  Lead the operational management and continuous improvement of, the dealer asset management system, ensuring data integrity and the timely maintenance, updating, and distr

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