Senior Demand Generation Manager
The Opportunity
As we enter our next phase of growth, Lawmatics is looking to add a Senior Demand Generation Manager to own the engine that generates qualified demand and turns it into pipeline and revenue.Your mandate is clear: generate more qualified new-customer leads and pipeline, efficiently and predictably, and understand exactly what's driving the results.
In this role, you’ll own Lawmatics' new-customer demand generation strategy and performance across our core acquisition channels, including paid search, SEO, paid social, AI search visibility (AEO), and emerging channels. You'll inherit strong agency partners and an experienced internal Marketing team, but you'll be the functional expert responsible for connecting those resources, setting direction, and ultimately owning the results.
You won't be expected to execute every channel yourself. We’ll look to you to know what great looks like, dig into performance, challenge assumptions, identify opportunities, and turn insights into action. You've successfully owned B2B SaaS demand generation before, can tell the story of how you drove measurable results, and are excited to do it again.
Please note: We are a hybrid company that works out of our office in San Diego, CA Monday through Wednesday, with the option to work remotely on Thursday and Friday.
