Digital Marketing Paid Media Strategist

The Paid Media Strategist serves as the subject matter expert and strategic owner of paid media

performance across a portfolio of clients. This role is primarily focused on Paid Search and Paid Social

Advertising and may also involve Programmatic Display and other third-party platforms.

The Strategist is responsible for translating client business objectives into paid media strategy,

independently diagnosing performance, developing and optimizing campaigns, establishing testing

roadmaps, and identifying opportunities for growth both within and across channels.

Successful candidates will combine deep hands-on platform expertise with broader strategic

thinking. We are looking for someone who can determine what the strategy should be, not simply execute

a strategy developed by someone else.

Requirements

Client Strategy, Ownership and Communication

-Serve as the paid media subject matter expert and strategic owner for an assigned portfolio of clients.

-Develop a deep understanding of each client's business model, goals, customers, competitive

environment, and economics.

-Translate business objectives into clear paid media strategies, KPIs, channel roles, budgets, and testing

priorities.

-Independently audit new and existing accounts, diagnose performance issues, and develop prioritized

recommendations.

-Clearly articulate what is happening, why