Head of Lead Generation (Kompetenza & Datamax AI)

The Role

We’re looking for a Head of Lead Generation — a hands-on growth specialist who can build and execute synchronized outbound strategies across multiple platforms and markets.

This role requires a strategic thinker with strong execution skills — someone who can design and manage multichannel outbound campaigns using Amplemarket, LinkedIn automation tools (HeyReach, Aimfox), and Salesforce, while continuously testing, refining, and optimizing for maximum ROI.

Requirements

Key Responsibilities

• Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets.
• Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach & Aimfox), and Salesforce — ensuring synchronization across all systems.
• Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates.
• Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately.
• Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new vertica