Product Marketing Manager

The role

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.

This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.

The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.

What you’ll do

Positioning and messaging

• Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
• Build the category n