English SEO Content Lead

SEO Content Strategy & Planning

• Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.
• Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.
• Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.
• Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.

SEO Content Quality & Optimization

• Establish and maintain SEO content guidelines and standards for English-language content.
• Ensure content follows SEO best practices across:
• Search intent and topical relevance
• Keyword targeting and semantic relevance
• Internal linking
• E-E-A-T
• On-page SEO
• Content structure and FAQs
• Metadata
• Entity optimization
• AI-search visibility
• Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
• Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.

AI Integrat