Sr Product Marketing Manager
What is the role:
Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This role is made for a builder who thrives at the intersection of product, sales and growth, and who can connect every campaign to pipeline and revenue.
This is a full-stack role. One week you're shipping a launch; the next you're working in HubSpot and supporting commercial proposals with Sales. You'll work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.
What you'll do:
Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.
Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.
Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.
Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline .
Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.
Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.
What you'll need:
5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
Strong copywriting and storytelling skills - able to distill complexity into clarity
Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
Comfort navigating ambiguity and solving open-ended problems with structure and insight
Daily AI tool user who can build simple agent workflows or automations
Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success
