About the Role

You'll own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey. This includes onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back. This is a senior IC role with full ownership of strategy and execution: you'll design the journeys, build the campaigns, write (or direct) the copy, run the experiments, and report on the results.

What You'll Do

• Own the lifecycle marketing roadmap: map the customer journey and identify the highest-impact opportunities across activation, conversion, retention, and expansion

• Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (we use Customer.io; equivalents include Iterable, Braze, or Klaviyo)

• Own in-app messaging and transactional-adjacent communications in partnership with product and engineering

• Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email so channels complement rather than compete

• Develop segmentation and personalization