About the Role

You’ll own Optery’s paid acquisition engine across Google, Meta (Facebook and Instagram), Reddit, TikTok, and emerging channels, for both our consumer and business audiences. You’ll plan, launch, and optimize campaigns against clear acquisition cost and revenue targets, and decide where the next dollar should go.

You’ll also help lead our affiliate partnerships program, treating it as another performance channel: working with partners on offers, creative, and tracking so affiliate-driven signups grow alongside paid.

What You’ll Do

• Own day-to-day management of paid campaigns across Google (Search, Performance Max, YouTube), Meta, Reddit, TikTok, and other channels, from setup and targeting to bidding and budget pacing

• Run B2C acquisition for our consumer subscriptions and B2B demand generation for Optery for Business

• Build and run a steady testing roadmap across audiences, creative, offers, landing pages, and bidding strategies

• Brief and iterate on ad creative with designers and creators, including UGC-style video for social channels