Brands Specialist

Title: Brands Specialist – Digital Channels

Grade: L1

Location: Islamabad

Company: JazzWorld

Jazz Lifestyle Ventures (JLV) is home to four distinct and fast-growing digital products, each serving a unique market need. As a Brands Specialist, Digital Channels, you will be at the heart of building and executing brand strategies across this portfolio:

•     Tamasha  –  Pakistan's leading OTT and digital entertainment platform.

•     ZARR  –  A fashion marketplace connecting buyers with top local and global brands.

What You'll own

Brand Strategy & Execution

•     Support the development and implementation of brand strategies to strengthen each JLV product's market position.

•     Execute go-to-market campaigns for new features and product launches across Tamasha, Simosa, ZARR, and Social Plus.

•     Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.

•     Develop and manage social/community platform brand strategies tailored to Social Plus's unique positioning as Pakistan's first community graph.

Campaign Management & Performance

•     Plan and execute integrated brand and marketing campaigns ali