Product Researcher - EMEA - Remote
About us:
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.
As a Product Researcher at Pencil, your mission is to be the bridge between Generative AI and the humans who use it to scale their brands. You will live in the trenches with our clients, translating messy, real-world feedback into clear, actionable insights that shape the future of creative automation. You don't just ask users what they want; you figure out what they need before they do. Beyond just extracting insights, you will nurture a community of 'power users,' ensuring they feel like partners in our innovation rather than just a data source.
Key responsibilities:
User Discovery & Advocacy: Lead end-to-end research cycles, from recruiting participants to conducting deep dive interviews and usability tests to uncover the "why" behind user behavior.
Continuous Feedback Loop: Manage day to da
