Marketing Manager

General Summary The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.   Specific Duties and Responsibilities • Manage continuing U.S. customer and field-oriented product support activities. * • Represent company at tradeshow meetings to promote products. * • Implement promotion strategies, ensuring accuracy of product communication content.* • Participate in field training on company products, and in the development of training materials. * • Identify market opportunities to maximize market penetration. * • Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.* • Participate in development and review of product specifications. * • Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users. * • Articulate and reinforce high level positioning concepts to the field organization. * • Support global marketing activities through communication and other support for regional sales and marketing tea