Director, Growth Marketing

About Plooto

Plooto is an all-in-one payment automation platform that helps businesses and accounting firms manage payables and receivables. More than 14,000 companies use Plooto to automate financial workflows, move money, and reconcile with their accounting systems.

We are building the financial operations platform small and medium-sized businesses can rely on to run with greater control, efficiency, and confidence.

The opportunity

Plooto is looking for a Director, Growth Marketing to own and scale our demand generation and customer growth engine.

Your primary mandate is to drive inbound pipeline for the sales team focused on our accounting firm channel, scale our direct self-serve motion efficiently, and build the cross-sell and upsell programs that grow customer LTV, while maintaining healthy CAC and payback. You will own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, and the instrumentation and economics beneath the funnel, partnering closely with Sales on pipeline quality and conversion. You will report to the Head of Marketing.

This is a high-volume, low-ACV SMB business. Success requires sharp judgment about where paid acquisition, self-service, and sales assistance each earn their place, and the discipline to grow efficiently rather than simply spend into growth.