Marketing Operations Specialist

Role Overview

The Marketing Operations Specialist will play a critical role in enabling a high-performing SaaS marketing team through scalable processes, reliable systems, and strong operational guidance. This role will own campaign execution within Marketo, support data hygiene and governance initiatives, manage key marketing technologies, and help ensure seamless lead lifecycle operations from acquisition through routing to sales development.

This person will partner closely with demand generation, sales development, content, and operations teams to deliver high-quality campaign builds, troubleshoot technical issues, optimize workflows, and maintain reporting consistency. They will also ensure strong alignment between marketing and sales by supporting program builds, explaining operational processes, and maintaining accurate attribution and tracking frameworks—including UTM strategy and various martech integrations.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, QA, and launch campaigns in Marketo, including emails, nurtures, landing pages, forms, lists, and program templates.
  
  
• Maintain sca