Director, eCommerce and Customer Acquisition

Resource Innovations is looking for an experienced, strategic, and performance-driven leader to join our team as Senior Director, eCommerce and Customer Acquisition. This position will build and lead Resource Innovations’ eCommerce and direct-to-consumer customer acquisition capability, helping our clients and RI generate demand and achieve measurable sales, enrollment, energy savings, and revenue goals. 

The Director, eCommerce and Customer Acquisition will support three areas of the business: Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites; pay-for-performance (P4P) programs, where RI’s financial performance is directly connected to customer enrollment; and RI corporate marketing initiatives designed to generate qualified leads and accelerate growth. 

This leader will report into the Vice President of Marketing, and work closely with the Marketing Account Management team, which owns RI’s marketing client relationships, to translate client and contractual objectives into effective customer acquisition strategies. The Senior Director will support immediate program needs while building the processes, tools, partnerships, and operating practices needed to scale this capability across RI. 

Resource Innovations (RI) is a women-led energy transformation firm focused on im