Posted 3w ago•Kenya
SEO Manager | Technology | Ogilvy Africa
MiddleOn-site (Kenya)Salary undisclosed
Job Description
Role Summary
The SEO Manager will oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings. This role involves developing and implementing SEO initiatives that drive organic traffic, enhance website performance, and strengthen overall digital presence. The SEO Manager may work independently or lead a team to optimize website content, structure, and technical elements in line with business objectives.
Key Responsibilities
- Formulate and implement comprehensive SEO strategies aligned with business goals.
- Conduct keyword research and analysis to identify growth opportunities.
- Optimize on-page elements such as meta tags, content, URL structures, and page speed to improve search rankings.
- Plan and execute link-building strategies while leveraging approved vendors.
- Understand client brand messaging and goals, and develop SEO-focused content including keyword lists, blog copy, social media copy, and website copywriting.
- Conduct regular website audits to identify and resolve technical SEO issues.
- Collaborate with web developers to implement technical enhancements that improve site performance and user experience.
- Research topics and provide content outlines for writers, incorporating SEO best practi
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