Product Marketing Lead – CTV

Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.

As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social.

This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.

In this role, you will:

Own CTV Go-to-Market Across Segments

• Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
  
  
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
  
  
• Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
  
  
• Define cle