Director Category Marketing (all genders)

Your role

Sunday has been built on exceptional products and strong high-intent search. Our next phase of growth is about building powerful categories - with clear audiences, compelling benefits, and distinctive stories, brought to life consistently across every touchpoint.

As Director Category Marketing, you will build this function from the ground up. You’ll lead and grow a team of Category Managers, empowering each of them to own and develop their category like a business. You’ll establish the operating model that connects product development with marketing execution and take ownership of the commercial performance of your categories.

• Build and lead the function - hire, develop and lead a team of Category Marketing Managers, each owning a category end-to-end

• Own the portfolio - recommend which categories we prioritise, how investment and resource are allocated between them

• Set the operating system - audience definitions, benefit architecture, briefing standards, GTM playbook, launch process - so every category runs to the same standard rather than reinventing it each time

• Own category growth - revenue, new customer acquisition and margin across