Lifecycle & Retention Marketing Manager
Lifecycle & Retention Marketing Manager
Location: Remote
Type: Full-time
About the Role
We're a fast-growing DTC health & wellness brand looking for a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. This role sits at the center of our customer engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty.
We're looking for someone who's both a strategist and an operator: someone who can develop lifecycle strategy while also executing campaigns, building automations, analyzing customer behavior, and optimizing performance. You'll partner closely with Ecommerce, Paid Media, Customer Experience, and Creative to make sure customers get the right message at the right time.
What You'll Do
Email Marketing
Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeys
Build, deploy, and optimize lifecycle flows: welcome series, aband
