Event Marketing Specialist
Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference.
The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences.
You Will:
Strategy Execution & Optimization
Execute the event marketing strategy, translating goals and KPIs into concrete event plans
Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts)
Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up
Event Planning & Execution
