Digital Marketing Officer (MailChimp) - WFH/Dayshift

Join an established Australian business as a Digital Marketing Officer and take ownership of B2C digital campaigns from planning through execution, optimisation, and reporting. You’ll work hands-on across paid media, Google Ads, Meta, LinkedIn, TikTok, YouTube, Mailchimp, GA4, SEO, and conversion tracking, using performance data to drive customer acquisition, conversions, and sales. This is an opportunity for an experienced digital marketer who enjoys working independently in a fast-paced, performance-driven environment.

• Build, launch, manage, and optimise paid campaigns across Meta Ads Manager, including Facebook and Instagram, LinkedIn Ads, TikTok Ads, and YouTube advertising.
• Manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing.
• Manage campaign setup, including objectives, audiences, targeting, placements, budgets, bidding, and ongoing optimisation.
• Manage digital campaigns from initial brief through to execution, optimisation, reporting, and performance review.
• Build and manage Mailchimp campaigns, including templates, segmentation, audience management, automation and customer journeys, and reporting.
• Monitor campaign performance and make data-driven adjustments to improve customer acquisition, conversions, and sales.
• Use GA4 and digital performance reporting to monitor results and identify opportunities for improvement.
• Manage conversion tracking requirem