Senior Manager/Director, Creator Marketing
Ursa Major is looking for an entrepreneurial, commercially-oriented, strategic relationship-builder to develop creator marketing into a meaningful brand-building and growth engine.
This person will own our creator ecosystem holistically — connecting work that currently spans organic relationships and seeding, affiliate, TikTok Shop, paid creator partnerships, UGC/content creation, events and creator content used across our own organic and paid channels.
Our goal isn’t to accumulate creators or generate posts. It’s to build an intentional, synergistic network of people who genuinely fit Ursa Major, develop enduring relationships with them, and systematically learn which creators, audiences, products, stories and partnership models work best together.
What You’ll Do
- Own Ursa Major’s overall creator marketing strategy, roadmap and budget – working closely with our founders, internal team and outside agency partners
- Identify, recruit and nurture a diverse network of highly aligned creators, all running through a simple, smart CRM system
- Develop long-term, commercially sound relationships with our most valuable creator partners
- Lead organic seeding, gifting, paid creator partnerships and creator experiences
- Own our affiliate creator strategy, including ShopMy and other relevant platforms
- Oversee our TikTok Shop creator strategy
- Develop creator-generated content as a valuab
