Senior Client & Growth Marketing Manager
Our client in the UK is looking for a Senior Client Growth & Marketing Manager to take ownership of a portfolio of key event partners and help them grow. This is not a traditional account management role. They need someone who can combine senior client ownership, commercial thinking, growth marketing and hands-on delivery.
The right person will become a genuine extension of our clients' teams: understand their business, identify the biggest opportunities, build a clear growth plan and make sure it gets delivered. They should also be comfortable getting hands-on when needed - writing an email campaign, developing messaging, creating content or shaping a promotion rather than always relying on another team member to execute.
Key responsibilities
- Own senior relationships with a portfolio of clients.
- Develop and deliver growth strategies designed to increase registrations and event revenue.
- Analyse event performance and identify the biggest commercial opportunities.
- Plan campaigns across email, CRM, social, content, pricing, referrals, partnerships and participant reactivation.
- Produce marketing content and copy directly when required.
- Develop campaign concepts, messaging and promotional ideas.
- Brief and work with creative, product and technology teams to deliver client initiatives.
- Lead new clients through onboarding and establish clear plans, responsibilities and expec