Lead Offline Marketing

This role is for one of Weekday’s clients

Min Experience: 5+ years
Location: Bengaluru
JobType: full-time

We are looking for a Lead – Offline Marketing who can bring the voice of the shopper into every aspect of the retail experience, from product launches and in-store activations to promotional campaigns and customer engagement initiatives.

The role will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact on-ground and digital retail experiences that drive footfall, conversion, customer loyalty, and business growth.

Requirements

Key Responsibilities

Own Offline Growth Strategy

• Lead the end-to-end offline growth strategy across the retail network.
• Develop initiatives to increase store footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
• Build a scalable retail marketing playbook that can be replicated across new towns, markets, and regions.
• Develop market-specific strategies based on store catchments, consumer behaviour, and local market dynamics.

Lead In-Store Experience

• Own the complete in-store customer journey, from store entry through checkout.
• Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasona