Digital Media Planner (Paid Media / Performance Marketing)

Workana is the largest remote work platform for talent in Latin America. Our division focuses on matching exceptional professionals with leading and innovative companies around the globe.

About the client

Our client is a U.S.-based consumer health and wellness company bringing more paid media capabilities in-house, and is looking for a sharp, data-savvy Digital Media Planner to help build, execute, and optimize campaigns across major channels.

This is a fully remote, full-time opportunity for professionals based in Latin America, working closely with an international team in an English-speaking environment.

Role overview

As a Digital Media Planner, you will take ownership of day-to-day hands-on campaign execution, performance tracking, and optimization primarily across Google Ads and Meta Ads Manager. Reporting directly to the Performance Media Marketing Manager, you will combine platform execution with clear reporting, structured testing, and actionable strategic recommendations to improve paid media performance, primarily across Google and Meta campaigns supporting the company's DTC ecommerce business.

We are looking for a media specialist with strong agency or fast-paced paid media experience who can translate raw channel data into clear business insights, and troubleshoot platform issues independently. Candidates must be able to work US Eastern Time hours.

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