Senior Director Marketing/VP Marketing

Overview

This is a senior role within the World Surf League (WSL) (VP/Senior Director title, as commensurate with experience and qualifications), responsible for building and executing the marketing strategy that grows WSL's audience, deepens fan engagement and positions the WSL as the home of surfing in the USA and beyond.

Successful candidate will own fan growth, digital marketing, paid media, CRM, brand tracking, and campaign execution with the range to stretch into creative and PR when the business requires it. Successful candidate will lead a team of direct reports and serve as a key partner to regional marketing leads, social media, commercial, content and events functions.

The role reports directly into the Global CMO and President of North America. Based on business and team priorities, the successful candidate should be based in Los Angeles, California, in a hybrid working environment (in office Tuesday-Thursday).

Responsibilities include:

 

Fan Acquisition & Audience Growth

• Lead the Global and North America fan acquisition strategy with center-out model, fan segmentation and audience growth.
• Drive viewership growth across YouTube, owned and operated platforms