Business Development Representative (BDR)
Let’s fix hospitality, for good.
Hospitality is tough – margins are thin, waste is high, and teams are stretched. But it doesn’t have to be this hard. That’s why we built Nory.
Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got fed up with juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he set out to build the tool he wished he’d had from day one.
Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins.
And we’re just getting started. Fresh off a Series B led by Kinnevik, we’ve grown to 100+ people across Ireland, the UK, and Spain – and demand is scaling faster than we ever imagined.
The role
We’re looking for a Business Development Representative (BDR) to join our London team and help power our outbound engine. This is an early-career role for someone hungry to learn sales from the ground up, with real ownership of the first conversations we have with restaurant operators.
This role is based in our London office, with at least 3 days a week in the office.
What you’ll be doing:
Own outbound - Open conversations with the people who run multi-site restaurant groups - casual dining, fast casual, QSR, coffee, bakery and franchise brands scaling a proven concept. You'll be speaking to COOs, Ops Directors, founders and Finance Directors through cold calls, email, LinkedIn and sometimes in person.
Do the research - Work out who a group is, who runs it and why Nory would matter to them, then write outreach that shows you've done the work.
Build pipeline for our AEs - Book qualified first meetings and hand them over with everything the AE needs to run a strong discovery call.
Learn fast and share what you hear - Get coached every week by our senior BDRs and AEs, act on the feedback, and feed what prospects tell you back to Sales, Marketing and Product.
What you’ll bring:
You care about hospitality. You’ve worked a shift, run a pass or just love the industry, and you want to make operators’ lives easier. No hospitality experience? Tell us why working in this space matters to you.
You’re hungry. You set your own targets and chase them without being asked.
You bounce back. Rejection is part of the job, and you can tell us about a time you kept going when it wasn’t working.
You make things happen. You find the answer, the contact or the workaround before anyone asks.
You act on feedback fast. We tell you something on Monday, and you’ve adapted by Wednesday.
Experience in sales, recruitment, hospitality or another customer-facing job helps, but how you work matters more.
What you’ll get in return:
💰 Competitive salary depending on experience
📈 Meaningful equity, at Nory everyone is an owner!
🌴 35 days of paid leave per year (including bank holidays)
🏥 Comprehensive private health insurance via Axa (UK)
🍼 Enhanced parental leave and baby loss support
📚 Learning & development culture – £1000 personal annual budget + quarterly book budget
🖥️ £200 home office workspace budget
🥳 Regular team offsites & socials
🌎 Work from anywhere for up to 3 months of the year
📍Office in London 🇬🇧
👏 And much more
How we work
Our vision is to build a better future for the restaurant industry.
One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together.
These are the values we live by:
We serve up impact with a side of profit: We prioritise work that delivers real financial results for our restaurant partners.
We prioritise speed of service: We move fast, unblock quickly, and deliver with urgency.
We act like owners: We own problems, raise the bar, and build better every day.
We win as a crew: We grow stronger through feedback, collaboration, and shared wins.
We hire humans.
At Nory, we believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. We do not discriminate based on gender, ethnicity, sexual orientation, religion, family status, age, disability, or race. What matters to us is how you think, how you work, and what you bring to the table. Please let us know if you require any adjustments so you can bring your best self to the interview process.