Executive - Trade Marketing

Job Summary

The Trade Marketing Executive is the key executioner of the Annual Customer Marketing Plan. The incumbent needs to be shopper centric and define local standards for the brand’s availability & execution across markets. The incumbent owns a part of the execution in all channel for all sales and activation (Assortment, Merchandizing, Promotions) working collaboratively with marketing, supply chain and channel sales teams. He/ She is responsible for bringing the marketing plans alive On-Ground. He/she is also responsible for organizing necessary infra and resources, identification of geography wise opportunities and business drivers, monitoring trade spends to achieve business objectives. Setting up agency network with respect to manpower, creative agencies also falls under the ambit of this role.

Roles & Responsibilities

• Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
• Choice & execution of the retail visibility element rests with the incumbent
• Responsible for hygiene & program deliverables of the promoter & merchandiser program.
• Visual Merchandising: Effective execution of ATL & BTL activities, product display support
• Execute local exhibitions, trade fairs, events and local conferences
• Ensuring that financial hygiene is maintained and executing annual, quarterly and monthly spends as per plan
• Keep immaculate track of PR, PO, GRN, Invoice Processing & payment
• Track Return on Investment for executed activities

Qualifications

Educational qualification -

• MBA with min 4 year of experience
• Analytical Skills & Ability to execute on mass scale

Technical Competency:

• Knowledge of current trade marketing trends, and with promotional mechanism relevant to different customer groups.
• Demonstrated experience in branding and communication activities.
• Experience in running promoter & merchandiser programs managing input measures (logins, attendance, pitch) & Output measures (RoI, Spend effectiveness)
• Proven experience in other trade marketing activities like events, sampling activities
• Proficient in Excel & Power-point

Behavioral Competency:

• Proactive, result oriented, owns the work, takes initiatives on his/her own
• Excellent communication skills – should be able to interact with multiple stakeholders
• Excellent analytical, problem solving and negotiation skills

Should be able to think On-The-Go

Key Stakeholders:

• Cross Function – Supply Chain Teams, Commercial team, Brand Marketing
• Within Function – KAMs
• External: Manpower agencies, Creative & Fabrication agencies, event management agencies

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at