Head of Participant Interests

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy. 

 While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role…

Lead Allwyn's Participant Interests strategy by combining regulatory excellence, customer insight, digital innovation and external best practice to create safe, sustainable player experiences that support commercial growth and maximise returns to Good Causes

The Participant Interests team leads the business on responsible play. We are considered subject matter experts and work extensively with internal and external stakeholders to identify, address and manage PI activities that align with our world-leading ambition and our regulatory requirements. We work closely with commercial functions to enable the business to achieve its ambitious commercial goals and unlock growth opportunities. We are outward looking, always seeking to learn about best practice from other companies and external stakeholders, and managing reputational risks associated with PI.  

What you’ll be doing…

• Act as the organisation's expert on emerging external trends, regulation, responsible play, digital consumer protection and player wellbeing, translating insights into strategy and action.
• Develop and embed PI strategy and plans aligned to international best practice and doing “all we can”
• Partner with Product, Digital, Marketing and Commercial teams to design responsible-by-design customer experiences and identify opportunities that drive customer trust, engagement and sustainable growth.
• Where necessary, provide independent challenge and strategic guidance to commercial teams, ensuring growth initiatives are balanced against participant protection obligations, customer wellbeing considerations and reputational risk
• Lead on the evaluation and improvement of the PI plan, aligned to overall strategy
• Work cross-functionally to embed PI initiatives and requirements aligned to overall strategy, and in alignment with licence requirements
• Lead the PI team’s annual planning process and strategic development
• Line manage the two Senior PI Managers, who are responsible for day-to-day delivery
• Ensure cross-functional projects are compliant with the requirements of the Responsible Gaming Framework and strategy
• Ensure key internal and external stakeholders and governance groups, e.g. PPSG, PPAG are included in decision making and kept up to date with progress (including proposing agendas, preparing materials, briefing Execs ahead of external stakeholder meetings etc.)
• Utilise data, behavioural insight and technology to measure effectiveness and develop innovative participant protection interventions. Lead on functional compliance and risk activities
• Prepare high quality materials for Exec-level forums, Board and Gambling Commission

What experience we’re looking for…

• Proven track record of leading customer protection, responsible play or consumer risk strategies, leveraging data, insight and external best practice to influence business outcomes
• An excellent understanding of consumer protection practices and the gaming industry
• Experience in developing strategies
• Experienced at presenting information and constructing clear reports and persuasive arguments
• Involvement in meetings with senior and executive management, including leading discussions
• Ability to analyse data at a high level
• Previous experience of managing and leading projects
• Knowledge and practical experience of working with external benchmarks
• Excellent stakeholder management skills

Key Measures of Success:

• Overall plans delivered on time, high quality and on budget
• PI plan effective at meeting licence conditions and unlocking growth opportunities
• Risk and compliance activities completed on time
• Excellent internal stakeholder relationships and positive external stakeholder relationships as required

About us: 

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.  

Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all. 

Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence

Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this

Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.  

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.  

 **Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.  Here’s a list of some of the fantastic benefits we offer…

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance 
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching 

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed. 

A place of belonging…

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.