Senior User Acquisition Manager
About the Role
We're looking for a Senior User Acquisition Manager to lead and scale Meta advertising as the business expands its focus on small and midsize companies. You'll partner closely with the creative, data, measurement, and product teams to turn performance insights into effective campaigns and sustainable growth.
What You'll Do
Own and scale Meta campaigns, managing significant monthly budgets while meeting ROAS and LTV:CAC targets.
Shift acquisition efforts toward small and midsize business audiences and help define effective audience strategies.
Analyze campaign performance, develop data-backed creative hypotheses, and brief the creative team on opportunities to improve ads.
Build a high-velocity testing program across audiences, creatives, campaign structures, and customer segments.
Connect channel performance to unit economics and incrementality, partnering on attribution and measurement.
Build tools and automated workflows to make user acquisition faster and more effective.
What We're Looking For
At least 4 years of experience in performance marketing.
