Social Media and Email Marketing Specialist
About the Role
Join the marketing team at a fintech company focused on wealth planning and advisor services. You will lead social media and email marketing efforts, using thoughtful content and performance insights to grow an engaged audience.
What You'll Do
Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule.
Coordinate with external creative agencies and freelancers to deliver content on time.
Build and maintain a content calendar that supports campaigns and announcements.
Engage with the audience by responding to comments and messages and starting conversations.
Identify relevant trends and adapt them to the brand.
Plan and execute email marketing campaigns using HubSpot or a similar platform.
Write and design newsletters, and test subject lines, send times, formats, and audience segments.
Review performance data, report findings, and adjust campaigns to improve engagement and conversions.
What We're Looking For
1 to 2 years of relevant ex
