Copy Lead
As Copy Lead at FTMO You'd lead the writers who produce the words traders read: landing pages and web copy, the blog, educational content, product and trading content, FAQs and launch copy. You are accountable for content that is accurate, on brief, on time and in the right voice, and for keeping it current as products and rules change.
SEO analysis sits outside Content. Your writers turn SEO briefs into content, and you make sure the briefs and the output meet.
What will you do?
Lead and develop the writing team, with a clear owner for each product and each ticket.
Own the written copy on landing pages and our website: structure, messaging, accuracy and conversion.
Run the blog: editorial calendar, quality bar and publishing cadence, built on search demand.
Own educational content such as guides, courses and e-books, with consistent structure, terminology and level.
Own copy quality, accuracy and terminology, and update content when products or rules change.
Run intake and launch work with Product, Trading and Ops: stable briefs up front, fewer late changes, fewer revision rounds.
