Senior Product Marketing Manager
Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when students are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.
Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence. Students in Ignite Reading’s program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch.
Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.
Your Role
The Product Marketing and Sales Enablement Manager owns how Ignite Reading's programs are positioned to sales, partners, and the districts we serve — and makes sure that story is one the field can repeat with confidence. Ignite Reading is scaling its targeted state growth strategy, and inbound requests from Sales and Partnerships have outpaced what the current marketing team can support; demand generation and content work are already stretched thin. This role combines product marketing and sales enablement into a single "two-for-one" position built for that growth: one person who quarterbacks sales support, translates product and market intelligence into messaging, and keeps state campaigns moving.
The ideal candidate is a broad generalist, comfortable moving between sales enablement, product marketing, and customer marketing depending on where the need is greatest that week.
Key Responsibilities
Sales Enablement (top priority)
Quarterback incoming requests from the sales team and act as their day-to-day point of contact
Serve as the direct liaison to Partnerships, keeping sales informed of new developments
Create and maintain sales collateral with a graphic designer: pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides
Manage the sales content library and ensure materials stay current
Product Marketing
Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and what customers are telling us
Develop product positioning, messaging, and differentiated value propositions
Translate customer, market, and competitor insights into messaging and sales guidance
Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success
State Campaigns
Own state-specific campaigns day to day, supporting the company's targeted state growth strategy
Customer Marketing
Develop customer testimonials and proof points
Produce a newsletter for current customers and prospects
Build customer nurture campaigns to increase renewals and expansion opportunities
Cross-Functional Partnership
Act as a key partner to Sales, Partnerships, Product, Engineering, Academics, and Customer Success — translating what's shipping and what customers need into clear go-to-market and enablement plans
Bring grounded, honest feedback from the field back into product and leadership conversations
Coordinate with external partners to keep messaging accurate and consistent everywhere it appears
Day-to-Day
Meet with Sales and Marketing leaders to prioritize enablement needs
Draft or update decks, battlecards, email templates, and case studies
Review CRM data and call feedback for trends in objections and deal friction
Prepare launch plans, internal briefings, and customer-facing materials
Coordinate with product, customer success, and external partners to keep messaging accurate and consistent
Maintain content in HubSpot and the team's shared knowledge base
Success Metrics
Sales content adoption and usage
Sales onboarding completion and time-to-productivity
Win rate, conversion rate, and sales-cycle impact for enabled opportunities
Pipeline influenced by product marketing campaigns
Product-launch readiness and on-time delivery
Reduction in recurring sales objections or content gaps
Number and quality of customer stories, case studies, and proof points produced
Competencies
Bachelor's degree or equivalent practical experience
4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role
Experience partnering directly with sales teams and supporting a consultative sales motion
Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value
Experience building sales collateral, launch plans, and enablement programs
Comfort using data to evaluate content and program performance
Ability to manage multiple priorities in a fast-moving, fully remote environment
Early-literacy or education background is a plus, not a requirement
Preferred Systems + Tools
HubSpot and Asana
Google Workspace and Slack
Why Join Ignite Reading?
Transparent Compensation
At Ignite Reading, we've embraced a transparent compensation structure to promote fairness and equity, provide accountability, and build trust within our organization.
Salary: $110,000
The same role receives the same compensation, with no negotiation.
We also ensure you have the tools you need to thrive both in and out of work.
📈 Employee Stock Options - we want our success to be yours too
🩺 Medical, Dental, and Vision plans to support you and your well-being (80% employee coverage, 70% dependent coverage)
🏥 Short-term Disability (100% employer paid)
🏦 401(k) retirement plans with company contribution
👶 12-weeks paid parental leave
🌴 Unlimited vacation days (+ 12 paid holidays)
💻 Technology Stipend
🧘 Wellness Stipend
🛟 Voluntary Life Insurance
👩💻 Professional Development Stipend
We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!
We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.
